Context (the brief)

This film was commissioned by the University of Geneva to promote the department of medieval languages and literature. They asked us to find a way to ground the work of professors and students in reality, as they scrupulously study manuscripts in their never ending pursuit of knowledge.

‍

Creative process & concept

To promote a university department focused on the intangible study of language, we chose to emphasize the tangible aspect of manuscripts. These physical artifacts have been key to deciphering languages across centuries.

Our campaign centers around the historical yet contemporary figure of Christine de Pizan, the first French woman of letters to live through her use of language and a renowned feminist icon.

Set in the 14th century, this historical reconstruction led us to film at Chillon Castle. Two temporalities, medieval and contemporary, intertwine around the manuscript, which is the object of study at the University of Geneva.

And by highlighting her contributions, we bridge the gap between the past and present, showcasing the enduring relevance and dynamic nature of language studies.

‍