La Manivelle (Charmilles – MACO), Geneva’s library of 5,000+ rentable objects, commissioned a short commercial for cinema and web. The aim was to spotlight the magic of borrowing—inviting audiences to discover, dream, and reimagine ownership—through a distinctive, VFX-driven film suitable for festival-style public screenings and online release.

We developed a “Vortex” concept: a playful, fantastical portal that sweeps viewers into La Manivelle’s world of possibilities. Objects spiral into scenes, transforming everyday moments into imaginative narratives that celebrate access over ownership.
To bring this idea to life, we embraced VFX as a storytelling tool—layering dynamic transitions and seamless object reveals to sustain wonder from first frame to last. The final film premiered at CinéTransat in Geneva and was adapted for cinema spots and web placements, ensuring a cohesive presence across channels.

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